AI and technology: the mix that’s transforming spanish business
Mashfrog Iberica is a strategic partner for companies aiming to lead their sector through digital transformation—from SMEs to utilities, from hospitality to retail.
An ecosystem of integrated, scalable solutions and technologies—a mix of vertical expertise and cross-functional skills to drive the digital transformation of both large enterprises and SMEs. This is the brief description of Mashfrog Iberica, which operates in the Spanish market with a portfolio of services ranging from SAP to Salesforce, including generative Artificial Intelligence and platforms tailored to specific industries, from hospitality to water and energy utilities.
SAP: efficiency, scalability, and smart transformation
With solid experience in SAP environments, Mashfrog Ibérica leads digital transformation processes from ECC to SAP S/4HANA and migrations to cloud architectures.
We have a highly qualified team for SAP Ariba implementation, whose expertise and deep knowledge enabled us to develop Mashfrog for Procurement (M4P): a suite of 8 modules that integrate automation and explainable artificial intelligence to optimize and enhance control across all phases of the Procurement to Pay (P2P) process, supporting procurement teams with specialized virtual agents.
Salesforce: 360° customer view and operational profitability
Through the Salesforce ecosystem, we boost commercial efficiency and customer service excellence by implementing Sales Cloud, Service Cloud, and Field Service projects.
Our expertise with Data Cloud and MuleSoft allows us to orchestrate complex processes and prepare companies to fully harness the potential of generative artificial intelligence and virtual agents.
We also develop targeted solutions for cost control and optimization in sales and customer service processes.
Additionally, we offer proprietary vertical solutions such as GAIN360 (asset management) and Wattyo (focused on the utilities sector).
Hospitality: integrated technology for a unique customer experience
In one of the key sectors on the Iberian Peninsula—tourism, which accounts for over 12% of Spain’s GDP and has shown continuous growth since the post-pandemic period—we offer services based on Oracle Opera.
Among these, YATO stands out—an all-in-one platform integrated with Oracle Opera and Simphony systems, designed for hotels and restaurants.
This Mashfrog-made solution transforms the guest experience throughout the entire stay and addresses the process fragmentation typical of the industry by automating complex tasks such as check-ins, payments, document management, and compliance.
From check-in to payment—including cryptocurrency—YATO delivers a seamless, connected, and personalized experience, enhancing customer satisfaction and loyalty.
An ecosystem of innovation and specialization
Mashfrog Ibérica enhances its capabilities as an integrator through the specializations of other companies within the Group, such as AyGLOO (artificial intelligence), Wattyo, and Mashfrog Industrial Guard (cybersecurity). This allows us to provide clients with an integrated and specialized service that maximizes the value of our offering.