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Digital transformation for a future in motion

Mashfrog DMCC triumphs in Autoworld's digitisation process, marking a new chapter of excellence in the operational leasing business.

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  • CRM
  • Integration
  • Salesforce
  • Services

The goal of the project coordinated by Mashfrog DMCC was to accelerate business processes by improving and simplifying the vehicle reservation process for Autoworld, an operational leasing company specialising in the management of company car fleets, which offers services throughout Saudi Arabia. 

This was achieved by enhancing internal resources through the implementation of the Salesforce Lightning Scheduler CMS tool that simplifies the scheduling, editing and cancellation of appointments, providing a significantly improved user experience.

The integration of the customer's ERP solution - Infor CloudSuite Equipment - was achieved using Infor OS as an intermediate technology layer. This integration facilitated the achievement of the project objective, resulting in greater operational efficiency.

United for digital excellence

As a partner of Infor, a leader in ERP and business management solutions, and Salesforce, trailblazer in CRM and cloud solutions, Mashfrog provides high-quality implementation services to support companies in achieving their digital transformation goals efficiently and effectively. 


This close collaboration enables Mashfrog to stay at the forefront of new technology trends, offering customers innovative solutions to meet the challenges of the future.

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