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CABSY speeds up process digitisation

CABSY strengthened its presence in the UAE market with Mashfrog DMCC and Salesforce

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  • CRM
  • Salesforce

The main objective of the project was to support digital evolution in managing relationships with CABSY customers, business partners and target market. To achieve this, our Mashfrog DMCC professionals created a functional and scalable modular solution to channel the entire business management of CABSY on a unified and comprehensive platform, based on the two modules

Salesforce Sales Cloud – tool that allows for the management of customers, prospects and sales opportunities.

Salesforce Pardot  – B2B marketing automation tool whose main objective is the generation and qualification of new leads.

An efficient management

The solution designed by our developers result in a completely revised management of daily activities, with streamlined manual operations, support for management tasks and readily available information in the database. The entire CABSY team benefit from it: from sales to marketers, from managers to admin staff.


The CRM provides each figure with a suite of features build on their characteristics and responsibilities. Plenty of space is also given to optimising collaboration within the team, especially for customer and deal management.


Lastly, in addition to platform design and implementation services, the Mashfrog DMCC team also provided training on how to use the solution, with the aim of making CABSY completely autonomous in using Salesforce.

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