Account engagement to enhance marketing

Tenerity, a global leader in customer loyalty, has chosen Mashfrog for the implementation of Pardot integrated with Salesforce CRM to enhance its marketing efforts.

The main objective was to combine in-depth prospect tracking with other Account engagement features, such as its personalization capabilities and automation of list building.

Our team implemented Pardot, integrating it with Salesforce CRM with the help of ad hoc BU. Tenerity was able to enjoy multiple benefits, including improved marketing accountability, better segmentation, and automated marketing communications with prospects, enhancing lead quality and targeting capabilities.