- Marketing Intelligence
- Web & Social Analysis
It is said that data is the new oil, to indicate the wealth that can be derived, especially when it can be refined and transformed into knowledge: and that's what we did, together with Mashfrog DMCC, for ACWA Power, one of the largest producers of renewable energy and desalinated water production plants.
The company needed to map its online presence, compared to its market and competitors, in order to seize commercial opportunities more quickly and efficiently.
Through the analysis and monitoring of the web and social media in English and Arabic, we supported the company in achieving this goal, providing useful business information for data-driven strategic choices.