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Retail & Consumer Goods

Office supply in the smart working era

Multidisciplinary approach and targeted campaigns to increase Clickufficio's market share during the lockdown and in the "new normal" era.

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  • Digital Advertising
  • Performance Marketing
  • SEM
  • SEO

We are partners of ClickUfficio.it, one of the largest Italian e-commerce sites for office supplies; its target audience includes offices, schools, public administration, freelancers, but in recent years it has expanded sales to other types of products as well.

Thanks to a multichannel approach and in-depth data analysis, we have developed promotion and positioning activities on search engines for them, acquiring new customers and increasing incomes, despite the difficult period related to the pandemic.

We were able to constantly optimize return on investment through targeted strategies and continuous performance monitoring, which improved year after year.


Overall ROAS of the activities


Share of online incomes from SEM & SEO activities


Increase of online incomes between 2019 and 2020


Search engine conversion rate

296 mln

Paid impressions on search engines

3.8 mln

Clicks acquired from paid ads

Multidisciplinarity and performance marketing

The Digital team provides strategic and technical support for all aspects related to the customer journey, from acquiring high-quality traffic from search engines, to website conversion rate optimization, from optimizing advertising costs to maximizing return on investment.

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