Communicate! With video, audio, images, text. Any way, any time and with anyone you want. In a free and customisable space. The "secret" of Discord's success among Gen Z lies (almost) entirely here.
Born as a platform for gamers to whom it offered practical and functional sharing and chat solutions, the platform has evolved to open its system to discussion and sharing groups of all kinds. Today, on Discord you meet classes of students talking about their subjects of study, enthusiasts of art, technology or science but also simple communities who have made Discord's motto: "Your Place to Talk and Hang Out" their own.