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Energy & Utilities

B2B Marketing: the right content at the right time

The implementation of Pardot for B2B marketing automation and the expansion of Prysmian Group's global market.

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  • Assessment
  • CRM
  • Integration
  • Marketing
  • Salesforce
  • Services

Prysmian Group had a composite need: they were looking for an intuitive, efficient, and automated email marketing tool that could distinguish between leads that were interesting for the company and those focused on specific products.

After analyzing the need and the most effective solutions, we identified Pardot as the best B2B marketing automation tool and initiated a project for its implementation in all the group's geographies.

The process started with the office in Spain with a database of 5,000 unqualified leads acquired over the years and a new lead nurturing strategy, and then continued by configuring the same platform for the United Kingdom. It was a unified path between the various offices, destined to bring tangible benefits to the Prysmian ecosystem in terms of global market expansion.


Initial contact DB


Lead growth in 2 years


Obtained ROI

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