Google Ads
We have several professionals with a consolidated experience in online advertising certified by Google's Academy for Ads in the teams of mashfrog Group companies engaged in communication, marketing, and digital advertising activities.
Marketing
Data Driven Marketing: the customer is at the center
Analysis, strategy and creativity to create the best points of contact between each consumer and the brands.
Performance
From preliminary analysis to delivery, our goal is to increase the ROI of our clients by constantly reducing user acquisition costs.
Data driven
We create new models to gather online user behavior information useful to businesses, constantly identifying and analyzing the most suitable KPIs.
Omni-canale
We develop strategies and integrated projects with a holistic approach, choosing the most suitable and performing activities and channels, thanks to our in-depth knowledge of every digital channel.
Customer centricity
Our work is focused on understanding and satisfying the end-users, regardless of the target audience, in order to increase trust in the brand and products of our clients.
Bing Ads
Bing Ads is a complement to our digital advertising offering, with a particular focus on partners operating in the US and UK markets targeting users who prefer Bing, Aol, and Yahoo! browsers for their searches. The second-largest pay-per-click advertising platform in the world, a protagonist in the AI revolution, guarantees high-quality targeting and profiling that improves campaign monitoring and optimization throughout the user journey.
Meta Ads
In our social media marketing activities, we use the native Meta platform that offers specific advertising solutions for the ecosystem made up of Facebook, Instagram, Messenger, WhatsApp, and more, ensuring effective performance for campaigns of any budget.
Marketing Automation
Using marketing automation tools is one of the ways we improve our processes and optimize performance. These tools allow us to connect software, CRM, and natively stand-alone applications , automating tasks between web applications such as Salesforce, Basecamp, or Gmail and integrating them into a single digital flow, enabling seamless communication between them.
Semrush
In our digital marketing projects and benchmarking analyses, we rely on a SaaS platform that offers all-in-one optimization solutions to manage SEO, content marketing, competitors research, online advertising, and all social media marketing for our partners' websites.
Google Analytics
The most widely used web analysis platform in the world. That is enough of a reasons to have certified and experienced professionals in its use in all our communication and marketing teams.
Matomo Analytics
This tool is considered one of the most effective (and, above all, open-source) alternatives to Google Analytics, providing functional opportunities for specific needs, that offer levels of user customization and profiling that are often useful in completing the levels of analysis of the online user experience.
Web listening
Being a partner of Observatory Zed, the first Italian observatory entirely dedicated to Generation Z, we believe that web listening is a way of understanding the target audience, trends, and cultures even outside the projects and individual needs of our clients. By exploring what happens on the web, from eSports to Influencer Marketing, from cinema to fashion, we can gain a better understanding of the broader cultural context in which our clients operate.
Twitch
We are TikTok marketing partners because we believe it represents a crucial channel for brands and businesses, but also for understanding communication trends that will shape technology, languages, and omnichannel and cross-media marketing and storytelling strategies.
Tik Tok
We are TikTok marketing partners because we believe it represents a crucial channel for brands and businesses, but also for understanding communication trends that will shape technology, languages, and omnichannel and cross-media marketing and storytelling strategies.
IAB Digital Marketing Skills (DMS)
The professionals working in digital marketing area have obtained the Digital Marketing Skills (DMS) certification from IAB Italia, which certifies knowledge of all aspects of online marketing.
Discord
Much more than just a platform for gamers nowadays. Populated by growing communities, it is a favourite space to meet Generation Z. Immediate, simple, engaging, multimedia. To have fun, to study, to share passions with other fans, to learn how to develop or to stay up-to-date on science and technology.
