Mashfrog Gold Partner at the Agentforce World Tour
Join us in Milan on May 29 to explore AI trends and solutions within the Salesforce ecosystem and experience Mashfrog’s expertise firsthand from Agentforce to proprietary applications.
On May 29, 2025, the most anticipated event for innovators in customer service and AI returns to Milan: Salesforce's Agentforce World Tour. At Allianz MiCo in CityLife, industry leaders, AI experts, customer experience professionals, and corporate decision-makers will gather for a day of dialogue, inspiration, and networking.
Mashfrog Group is a Gold Partner of the event, bringing its vision and expertise in AI-driven digital transformation within the Salesforce ecosystem — and beyond.
Generative AI as a driver of change
The central theme of the Agentforce World Tour 2025 is the evolution of generative AI in customer service. Through real-world use cases, keynotes, and live demos, the event will showcase how AI technologies are revolutionizing the way companies interact with customers, partners, and suppliers — enhancing speed, personalization, and service quality.
AI is no longer just a tool for efficiency — it is emerging as a strategic ally to anticipate needs, understand context, and build meaningful experiences. The agent of the future is already here: an enhanced digital assistant, integrated into business workflows and capable of learning, advising, and resolving. The Salesforce solutions showcased at the event, built on Agentforce capabilities, mark a paradigm shift for all companies focused on customer centricity.
Experience Mashfrog’s expertise live
The Milan event is also an opportunity to experience some of Mashfrog’s Artificial Intelligence solutions live, integrated within the Salesforce ecosystem — from services and processes to native apps certified on the AppExchange.
On May 29, at the Mashfrog booth inside the MiCo venue, visitors will be able to join a series of demos and workshops showcasing Mashfrog’s expertise with Agentforce, as well as the proprietary AI solution developed for the wealth management sector and available on the AppExchange:
12:00-12:30 Session 1
Agentforce by Mashfrog: "AI powered Business Generation"
14:00-14:30 Session 2
Agentforce by Mashfrog: "On field support manager & Account value"
15:00-15:30 Session 3
gAIn360: "Investment NBA with Tailored Portfolio Suggestions"
16:00-16:30 Session 4
Agentforce by Mashfrog: "AI from Sales 2 Delivery"
17:00-17:30 Session 5
gAIn360: "WealthAdvisor AI"
Mashfrog and Salesforce: a growing partnership
Mashfrog Group’s role as a Gold Partner at the event highlights the strong alliance with Salesforce. This collaboration is built on certified expertise, cross-industry experience in key sectors, and a shared vision: driving digital transformation through scalable, innovative, and sustainable technologies — even in the era of Artificial Intelligence and Agentforce.
Mashfrog’s partnership with Salesforce has been ongoing for several years and recently led to the awarding of the Rising Star FY25 prize — a recognition given by Salesforce to emerging partners who stand out for their innovation, performance, and contributions to the Salesforce community.
A strategic event for decision-makers and businesses
The Agentforce World Tour is not just a tech event — it’s a strategic platform for executives, C-level leaders, and companies looking to understand the full potential of generative AI up close. Attending means gaining exclusive insights, exploring best practices, and engaging with those already shaping the future of customer engagement.
Mashfrog Group will be there to share experiences, present projects, and engage in discussions around real-world innovation scenarios. The invitation is open to those ready to turn the AI challenge into real business opportunities — because the future has already begun.
