Mashfrog drives Aetrex's digital growth with Infor CloudSuite Fashion

Aetrex’s digital transformation journey represents a clear example of how technology, industry expertise and execution speed can converge to support business evolution. By adopting Infor CloudSuite Fashion and partnering with Mashfrog, Aetrex laid the foundation for scalable growth, operational excellence and a fully integrated omnichannel model that connects health, comfort and technology across every step of the customer experience.

"The successful implementation of Infor’s Cloudsuite Fashion software reflects Aetrex’s ongoing commitment to innovation, providing a modern ERP platform that strengthens our position as an industry leader. Partnering with Mashfrog for the implementation was instrumental to our success, and their expertise helped ensure a smooth and effective go-live" said Adam Kida, VP Operations at Aetrex Worldwide.

Health, comfort and technology in every step

Aetrex is widely recognized as a global leader in foot scanning technology, orthotics, and comfort and wellness footwear. Headquartered in Teaneck, New Jersey, the company has built its success on a unique, data-driven approach to foot health. By leveraging insights gathered from millions of foot scans worldwide, Aetrex designs products that prioritize arch support, alignment and pain relief, addressing conditions such as plantar fasciitis while enhancing everyday comfort.

Over time, Aetrex expanded its footprint beyond orthotics into a broader footwear offering, combining advanced technology with consumer-centric design. Its portfolio now includes shoes, insoles and digital foot scanning solutions used by retailers and healthcare professionals alike. This evolution required an operational backbone capable of supporting a hybrid business model that blends product manufacturing, subscription-based technology services and omnichannel sales.

To sustain this growth, Aetrex needed to move beyond a fully customized legacy system that had been in place for more than 20 years and could no longer support the company’s strategic ambitions in innovation, speed and global scalability.

Infor's strategic choice, Mashfrog's key role

As Aetrex’s business model evolved, the company sought an ERP platform capable of managing both its expanding footwear operations and its established orthotics and scanning technology business. Infor CloudSuite Fashion emerged as the strategic choice thanks to its comprehensive functionality and its strong alignment with the needs of Fashion and Footwear brands operating across multiple channels.

Infor CloudSuite Fashion offered Aetrex the ability to manage:

• Leasing and maintenance agreements for foot-scanning technology
• Standard and custom insole manufacturing processes
• Footwear design, sourcing and distribution
• Complex pricing, discounting and omnichannel sales scenarios

Once the solution was selected, choosing the right implementation partner became critical. Aetrex required a team with proven experience in Fashion ERP implementations and the ability to manage a highly complex integration landscape.

Mashfrog, through its dedicated Mashfrog Infor practice, demonstrated deep expertise in the footwear industry and extensive experience delivering Infor CloudSuite Fashion projects. Beyond functional knowledge, Mashfrog brought strong technical capabilities to integrate ecommerce platforms, EDI providers, 3PLs and financial systems, ensuring a cohesive and future-ready architecture.

Full implementation: the roadmap to success

The project officially kicked off in October 2024 and reached go-live in September 2025, completing the full implementation in just 11 months. This exceptionally fast timeline was achieved despite the complexity of replacing a heavily customized legacy system and integrating multiple external platforms.

The primary challenge was enabling Aetrex to scale global operations while supporting a rapidly growing omnichannel and ecommerce strategy. Working in close collaboration with Infor Sales, Mashfrog designed and delivered a solution centered on Infor CloudSuite Fashion, fully integrated with Aetrex’s digital ecosystem.

Key components of the implementation included:

• Integration with Shopify and NuOrder to support B2C and B2B ecommerce
• EDI integration via Orderful to streamline trading partner communication
• Infor WMS integration, including direct M3-to-WMS flows as a major operational differentiator
• Credit card processing and automated payments via CardConnect
• Bank and exchange rate integrations for financial accuracy across markets
• 3PL integrations to enable efficient order fulfillment

Automation played a central role in the project. A notable example was the implementation of workflows to automate monthly SaaS billing for customers using Aetrex’s foot-scanning technology, significantly reducing manual effort and improving billing accuracy.

The Mashfrog team consisted of a focused group of specialists covering integration, automation, supply chain and finance, ensuring both speed and quality throughout the delivery.

Achieved and expected benefits

The implementation of Infor CloudSuite Fashion has already delivered significant benefits across Aetrex’s operations, with further value expected as adoption continues.

Operational and supply chain improvements include:

• Real-time visibility into in-transit inventory
• Integrated landed cost management
• Automatic reconciliation for prepaid inventory
• More accurate and flexible pricing and discount configuration
• Enhanced traceability, standardized workflows and process automation

From an omnichannel and ecommerce perspective, Aetrex gained:

• Improved inventory accuracy for ecommerce channels
• Seamless EDI transactions through Orderful
• Stronger integration between M3, Shopify and NuOrder for B2C and B2B order flows

Technology and automation advancements delivered:

• Fully automated SaaS billing for scanning technology customers
• Faster and more reliable integrations with 3PL partners
• Enhanced analytics and reporting capabilities to support data-driven decisions

Finance transformation benefits include:

• Standardized financial processes aligned with industry best practices
• Automated payment posting and reconciliation
• More accurate landed cost allocation supporting product profitability
• Centralized financial controls with audit-ready data across all business units

Together, these outcomes position Aetrex to scale confidently while maintaining operational control and customer-centric flexibility.

A solid expertise in Infor CloudSuite fashion

For Mashfrog, this project represents a strong validation of its positioning as a trusted Infor partner for the Fashion and Footwear industry. Through this engagement, Mashfrog demonstrated its ability to deliver complex Infor CloudSuite Fashion implementations at speed, even when replacing deeply customized legacy systems.

The project highlights Mashfrog’s capability to:

• Support multi-line business models spanning footwear, orthotics and technology subscriptions
• Design and implement advanced automation frameworks
• Manage complex integration ecosystems across ecommerce, logistics and finance
• Strengthen its role as a go-to partner for Fashion, Footwear and omnichannel brands

By combining deep industry knowledge with technical excellence, the Mashfrog Infor practice continues to help organizations transform their operations and unlock the full potential of Infor CloudSuite solutions.