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From Mashfrog comes the Salesforce-certified suite of solutions that rapidly transforms the processes of energy, water, and waste utilities. Greater efficiency and fewer CTS: from customer service to sales and billing.
After its successful rollout in Spain, Wattyo has now arrived in Italy—the first end-to-end Order to Cash solution fully developed by Mashfrog Group using Salesforce technology, specifically tailored for the utilities sector.
Implementing and optimizing unique, integrated solutions for energy, water, and waste utilities is increasingly essential to enhance operational efficiency and reduce service costs. Our extensive experience, backed by industry research, shows that the Cost to Serve for public utility companies can account for 5% to 15% of total revenue.
Wattyo was created to drive efficiency, lower costs, and improve processes through a single integrated solution. It stands as a winning example of Mashfrog Group’s expertise in developing out-of-the-box industry-specific solutions on Salesforce technology, leveraging and extending its unique capabilities in data, Artificial Intelligence, and integration.
Wattyo is the first end-to-end Order to Cash solution fully developed with Salesforce technology, specifically focused on the utility sector. It’s an ideal solution for companies in the Electricity and Gas sectors as well as Water and Waste, capable of covering all steps of commercial processes—sales and contracting, metering, billing, payment, documentation, settlement, and fieldwork.
With Wattyo, we help utilities transform their commercial processes to become fully digitalized in record time, offering solutions that cover the entire commercial cycle—including Front Office, Back Office, Field, and Analytics processes—entirely built on the Salesforce platform and cloud, avoiding complex integrations.
Thanks to its very short implementation time, Wattyo is especially suited for small and medium-sized utilities, which can have a tailor-made solution up and running in less than 6 months—ensuring a highly competitive time to market.
Wattyo offers all the functionalities needed to manage your business and can be customized to meet specific needs, reducing design and planning efforts, IT costs, and risks. But it’s more than just a comprehensive feature set. Thanks to an intuitive, high-performance, and satisfying user experience, it enables easy process control while minimizing maintenance efforts and costs.
Wattyo’s solutions are designed and implemented to be ready to use and compliant with the highest standards of efficiency, usability, and performance—as well as regulatory and security requirements.
The entire ecosystem is built to support scalability and extensibility, allowing clients to choose which modules to activate based on their needs, and to integrate future developments and adjustments without compromising the product’s scalability and functionality.
Thanks to its high level of security, as well as technical completeness and accuracy, Wattyo is certified by Salesforce. The world’s #1 CRM has declared the solution fully compliant with its security standards and best practice policies, making it available to customers on the Salesforce AppExchange.
The Salesforce certification marks a milestone in the evolution of the Mashfrog Group, which is no longer just a system integrator, but now also a certified OEM and ISV vendor offering high-complexity corporate enterprise solutions.
Wattyo can be used as a Stand Alone solution or integrated with Salesforce Utility Cloud, giving customers full flexibility to choose the path that best suits their needs.
Mashfrog’s expertise, backed by its status as a Salesforce Partner, makes us a top-tier partner in supporting clients with the effective implementation of IT projects for Customer Service.
The portfolio of solutions, products, and services we offer with Wattyo is broad and integrated, and includes, among other things:
Business consulting:
it makes it possible, thanks to in-depth knowledge of industrial sectors, business processes, organizations, culture, and regulations, to define pragmatic and comprehensive digital transformation Roadmaps together with clients.
Software lifecycle:
leverages Mashfrog’s experience in Salesforce implementation and its continuous improvement mindset to ensure full control over CRM evolution and upgrades.
Technical support:
ensures the success of Salesforce projects through best practices and constant updates on the latest platform releases, maximizing efficiency and enabling effective, scalable planning.
Document Composer:
generates documents that integrate any information from the Salesforce ORG, allowing easy creation of charts, tables, and text. It can produce millions of scheduled PDFs daily with Wattyo Orchestrator, integrate documents into multichannel processes via RESTful APIs, and include digital signatures compliant with national regulations.
Process and workflow orchestration:
includes a built-in BPM within Salesforce developed by Wattyo, allowing visual process modeling, full E2E lifecycle management, and at-a-glance control over active processes, their progress, and execution time.
Communication Manager:
Wattyo also includes its own dedicated module for managing multi-channel communication with the customer. It allows users to select preferred communication channels, tag and verify each delivered message, archive and manage documents, while also reducing licensing costs and simplifying system mapping and integration into orchestrated processes.
Process automation and AI support:
allows the BPM to trigger actions via robots or AI from the Process Orchestrator and action plans. It integrates with any AI or Bot provider for task automation, and supports Salesforce Einstein, ChatGPT, and custom TensorFlow algorithms—without the need for external licenses.
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