16 November 2023

Mashfrog with Vivaticket and Google for "The Future of Ticketing"

Mashfrog joins Vivaticket and Google at ACF Fiorentina's Viola Park event to present a new chapter in the world of ticketing and technological innovations in the world of football and sports.


Today, 16th of November, Mashfrog is attending and collaborating in the meeting-event "The future of ticketing. The ticketing of the future", the event dedicated to the presentation of the new partnership between Vivaticket and Google and the technological innovations in the world of football and sport.

The event takes place at the Viola Prk, the new home of ACF Fiorentina, and is an opportunity to present a preview of the ticketing revolution born from the collaboration between Vivaticket and Google, and to open the horizon on the new scenarios of technology applied to the sport experience in the company of mashfrog Group and Bip Consulting, an Italian multinational operating in the field of business, strategic and IT consulting.

Mashfrog contributes to the event thanks to its consolidated experience in applying technology and digital to sport. In fact, our company has a long-standing presence in the world of football through the services of our ecosystem: in addition to being a long-term partner of ACF Fiorentina, contributing to the production of video content for social communication through mashfrog Creative Solutions, we are also the authors of the ticketing apps for Bologna FC and AS Roma, created in collaboration with Vivaticket and developed by our IT Engineering and Digital Experience teams.

Among the attendees at the event will of course be an audience of CEOs and managers of football clubs belonging to the A, B and C leagues, key managers in the world of sport and key figures in sports communication and marketing.

The partnership between the leading company in online ticketing and the Mountain View giant promises to offer football clubs, and not only, the possibility of providing increasingly advanced services to their fans, exploiting the unlimited potential of Artificial Intelligence that will allow a 360° personalisation of the customer journey, creating an unprecedented experience.