17 May 2023

Favero Electronics' new e-commerce platform is now online

The new e-commerce platform for cycling products by Favero Electronics, a leading company in the design and production of electronic sports equipment industry, is now online.


A new challenge has been won as cycling.favero.com went live in March 2023, a B2C e-commerce platform with complex functionalities developed by Mashfrog to meet the needs of Favero Electronics, an Italian company established in 1978 that produces a wide range of high-quality electronic sports equipment exported to over 100 countries across five continents.

The project consisted in the implementation of the latest technologies to create a more performant and user-friendly e-commerce platform. Integration with Bigcommerce, of which Mashfrog is a technological partner, was also crucial.

The development of this significant project involved a team from the Digital Business Unit consisting of frontend and backend developers, coordinated respectively by Augusto Montoni, Head of Front-end Solution, and Fabio Piro, Head of Software Engineering.

Great enthusiasm for the achievement of this goal can be read in the words of the key players who collaborated in the realization of this ambitious project:

Morris Uberti, sales & innovation manager at Mashfrog Group, comments:"Favero is a true Italian excellence, capable of innovating the market with its products. That's why Mashfrog built the new B2C e-commerce platform, keeping the Favero client always connected to the project's development and at the center of all activities. Thanks to our "listening" and preliminary "analysis" approach, we can intercept and understand the real needs of a growing company like Favero Electronics, while keeping constant attention on the final-user, to always offer an impeccable and functional User Experience. Customer Centricity, combined with “Agile” development and Customer Experience analysis systems, is the criterion that allow us to guarantee a result always above expectations in all of the industry in which we operate. I want to conclude by mentioning the last ingredient of this powerful alchemy of skills: our passion for what we do."

"We are pleased to announce the launch of Favero's new eCommerce, built on BigCommerce's OpenSaaS platform and the expertise of our strategic partner Mashfrog. This innovative digital solution reflects the joint commitment of all parties involved in providing an outstanding shopping experience and supporting the growth of the prestigious Favero brand in the electronic sporting goods market" concludes Giuseppe Giorlando, Channel Lead at BigCommerce.