Case Study: Plures Alia. Composable approach and partnership, the gentle revolution of digital public services
A fully renewed digital ecosystem built on a composable approach and strong operational synergy. Here’s how Mashfrog brought innovation to public services, generating real impact for citizens.
Rethinking the public service experience through a digital-first lens is an increasingly common challenge. On one side, there are citizens accustomed to ever-higher, user-friendly digital standards; on the other, technology systems that are often rigid and layered over time.
It is in this context that Mashfrog Group approached the Plures Alia project, a concrete example of large-scale transformation driven by a composable approach and supported by Brimit, an international company specialized in composable architectures with strong expertise in the Sitecore ecosystem.
A technological and cultural challenge
Plures Alia, an Italian environmental multi-utility operating in Tuscany and serving over 1.5 million citizens, had chosen to take on the challenge of digital transformation. Its pre-existing digital ecosystem—comprising a web portal and an app—had gradually become a constraint: long content update cycles, complex development processes, and heavy reliance on external vendors.
This model made it difficult to respond promptly to citizens’ needs, as they have grown increasingly used to simple, immediate, and reliable digital experiences. The challenge was not only technological but also cultural: shifting from a management mindset to one of continuous evolution, where digital becomes a strategic lever to improve service quality for citizens.
Strategic vision and composable architecture to enable change
The response to this challenge was the design of an entirely new digital ecosystem—today’s aliaserviziambientali.it—built on a composable architecture. Each component was designed from the outset to be modular, independent, and scalable over time.
Mashfrog led the strategic vision and overall experience, building a roadmap capable of aligning business goals, operational needs, and user experience quality. Alongside process definition—which progressed in parallel with the client’s business reorganization under a newly unified multi-utility entity—Mashfrog led the UX/UI design, implemented the Back-end for Front-end (BFF) pattern, and developed the front end for both the website and the mobile app.
The collaboration with Brimit supported the technological implementation, particularly in adopting Sitecore AI and headless, API-first paradigms.
The shift to a decoupled architecture represented a profound paradigm change: Mashfrog completely rebuilt the front end—while maintaining near-total visual continuity—while the back end was redesigned to ensure greater flexibility, performance, and scalability. During implementation, cross-functional teams (design, development, and content) worked in parallel, minimizing dependencies and drastically reducing release times.
The strength of the partnership
One of the project’s defining elements was the ability to integrate diverse expertise within a shared vision. Mashfrog and Brimit, both Sitecore partners, operated in a complementary way: on one side, strategic direction, experience orchestration, and system integration; on the other, specialization in composable architecture and advanced platform capabilities.
This collaboration ensured both long-term consistency and excellence in execution. The result is a robust yet flexible ecosystem, ready to evolve without requiring disruptive overhauls. A revolution, but a gentle one.
A new ecosystem with citizens at the center
The new digital ecosystem allows citizens to navigate freely within an environment designed around their needs: account management, bill viewing and deadlines, payments, service bookings, and issue reporting.
Integration with GIS (Geographic Information Systems) effectively addresses the needs of a territory with strong local specificities, such as different waste collection schedules across municipalities, as well as the location of smart bins and recycling centers.
The Aliapp mobile app extends this experience on the go, literally putting environmental services in users’ hands and enabling direct interaction with urban infrastructure. Plures Alia users can open smart bins via QR code or NFC, and with the “Where do I throw it?” feature, receive real-time guidance for waste sorting.
Tangible results, measurable impact
In the first weeks after launch, more than 25,000 users began using the platform, with thousands of new registrations in the first few days. From a technical perspective, key objectives were achieved: page load times reduced by up to 50%, greater autonomy in content management, and a drastic reduction in reliance on external vendors for day-to-day operations.
Plures Alia and the citizens of Tuscany now benefit from a tool that acts as a true bridge between the community and the utility—making services more accessible, understandable, and aligned with real needs.
The composable approach, combined with strong integration with partner Brimit, demonstrates Mashfrog Group’s effectiveness as an enabler of change. It shows that there is a different way to design and redesign public services, even in the most complex scenarios, while staying firmly grounded in citizen expectations and long-term service sustainability.
