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Retail & Consumer Goods

Streetwear that overcomes all obstacles

A Campaign for Kappa and its cross-sectional audience. An invitation to the only true performance: unleash creativity and always be yourself.

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  • Commercial
  • Copywriting
  • Filming
  • Photography
  • Stories

Sport without discrimination. The freedom to be oneself. Two key messages for a mission: a video campaign focused on social media to convey the transversal appeal of the Kappa brand, whose sportswear and clothing collections are aimed at everyone.

Kappa's sporting DNA has animated a journey through music and diversity, creativity and suburban culture. A path marked by the double claim "Winning Starts Within" and "Keep Performing", and guided by the stories of three teams of testimonials.

Truly Design: a design and communication studio specializing in 3D graffiti, anamorphic art, wall art and branding. Insuperabili: a soccer school for boys and girls with physical or motor disabilities. Strulle: a trio of LGBTQIA+ Italian and international scene deejays.


Video Pills


Video Look


Team Talents


Days of shooting

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