Sport without discrimination. The freedom to be oneself. Two key messages for a mission: a video campaign focused on social media to convey the transversal appeal of the Kappa brand, whose sportswear and clothing collections are aimed at everyone.
Kappa's sporting DNA has animated a journey through music and diversity, creativity and suburban culture. A path marked by the double claim "Winning Starts Within" and "Keep Performing", and guided by the stories of three teams of testimonials.
Truly Design: a design and communication studio specializing in 3D graffiti, anamorphic art, wall art and branding. Insuperabili: a soccer school for boys and girls with physical or motor disabilities. Strulle: a trio of LGBTQIA+ Italian and international scene deejays.