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Sports & Entertainment

Soccer as a 3D movie

Narrating passion. This is the challenge we share with ACF Fiorentina: on the field and in the stands, with the team, sponsors and fans.

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  • Commercial
  • Copywriting
  • Motion Graphic
  • Photography
  • Storytelling
  • Spot

We have been a communication partner of ACF Fiorentina since 2019. Over the years, we have contributed to shaping the brand image, both in its sporting and business dimensions, accompanying the team and the company in the ongoing evolution of communication languages, channels, and tools that the world of football is experiencing.

Through a continuous and diversified video production, we tell the faces, stories, and colors of a passion that unites thousands of fans, bringing it to social media, the web, and ATL, OOH, and DOOH campaigns.

A visual storytelling to immerse oneself in the world and style of ACF Fiorentina: from training to matches, from the stands to events with the players, to initiatives with sponsors, marketing actions, and merchandising campaigns.


In a video, the history, the soul and the future

The shirt is the second skin and the symbol. It unites players and fans, generations and dreams. The shirt is the collective and shared identity of a team and its community.

ACF Fiorentina commissioned us to create the video spot for the launch of the new emblem and the new kit for the 2021/2022 season, the central part of the entire club's rebranding operation centered around the historic Giglio alabardato.

And on the occasion of the 96th anniversary of the club, they asked us to complete the work with the unveiling of the Kombat Pro 2022/23 third shirt by Kappa. A tribute to the history of the city and its monuments with a promise for the future.

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