tiscali logo
TLC & Media

Let's free the love for the Internet

Original, comical and over the top. A TV spot for Tiscali's new positioning to the beat of the iconic 90s song "What is Love".

hero tiscali
  • Commercial
  • Copywriting
  • Filming
  • Photography
  • Spot

A square in the EUR neighborhood of Rome. Two teams of workers are installing fiber optic cables. A mysterious hand raises the volume of the radio in a construction van to the maximum. It's the beginning of a spectacular and unexpected magic.

To tell the story of Tiscali's brand repositioning after the merger with Linkem Retail, Mashfrog Creative Solutions created a TV commercial for the national campaign, complemented by a set of multi-channel digital content and a photo shoot for BTL.

The soundtrack of the commercial is the famous "What is Love" by Haddaway. The choreography is entrusted to the interpretation of two unlikely but incredible dance groups: the teams of corpulent workers who first challenge each other like two hip hop gangs, and then unite in a real pas de deux.

black magic
da vinci
premiere pro
Adobe after effects

We are here for you.

If you would like to receive more information about our services or products or if you are interested in getting directly in touch with our teams and competence center, please fill out the form and we will get back to you as soon as possible.

If you would like to work with us instead, please visit our open positions page.

I authorize the processing of my data as described in the privacy policy for the purposes of recontacting.