A square in the EUR neighborhood of Rome. Two teams of workers are installing fiber optic cables. A mysterious hand raises the volume of the radio in a construction van to the maximum. It's the beginning of a spectacular and unexpected magic.
To tell the story of Tiscali's brand repositioning after the merger with Linkem Retail, Mashfrog Creative Solutions created a TV commercial for the national campaign, complemented by a set of multi-channel digital content and a photo shoot for BTL.
The soundtrack of the commercial is the famous "What is Love" by Haddaway. The choreography is entrusted to the interpretation of two unlikely but incredible dance groups: the teams of corpulent workers who first challenge each other like two hip hop gangs, and then unite in a real pas de deux.