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Genova Bridge. Inside the reconstruction at 360°

An immersive journey into the construction site that never stops. Genesis of a symbolic rebirth made of people, hope and technology.

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  • 3D
  • Brand Entertainment
  • Experience
  • Stories
  • Storytelling
  • VR360

The reconstruction of the Genova Bridge is the story of a new beginning, of hope that rises from the rubble of a tragedy. It is a collective effort made up of people, determination, and technology.

Mashfrog creative solutions has created "A 360° Journey", a 6-episode corporate documentary for WeBuild that tells the key phases of the construction through testimonials, interviews, and exclusive VR360 images.

Over 1000 people were continuously involved, with up to 40 operational teams working simultaneously, including engineers, technicians, and workers, day and night, with the only break during Christmas and New Year.

It is an immersive experience on the construction site that never stops, discovering the work that will remain a symbol of Italy’s new beginning.




Months of construction


Hours of footage


Production teams

premiere pro
Adobe after effects
da vinci

The New Bridge of Genova's WeBuild project

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