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Public Administration & Government

Digital identity: education, art, and culture

The restyling of the website and Brand Identity of the Directorate General of Education, Research, and Cultural Institutes.

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  • Accessibility 
  • Information Architecture 
  • Product Design 
  • Prototyping 
  • User Experience 
  • User Interface 

For the General Directorate ERIC, a central body of the Ministry of Culture (MiC), we were responsible for designing and implementing the Brand Identity.

We took into consideration the identity values of the client and defined a recognizable and specific style for the brand. We subsequently carried out the restyling of the website both at the structural level, regarding the information architecture of the website pages, and at the graphic level, regarding layout and user experience.

The goal of this intervention was to facilitate users' access to the site's services and to allow an easy and intuitive navigation through all sections regarding educational and professional opportunities, news and updates on initiatives and events, and more.

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