Our expertise in corporate and B2B communication has led us to gain a decade of experience in the Linkedin ecosystem, combining editorial solutions (from managing business accounts to personal branding for C-Suite executives to newsletter management) with marketing, advertising, and business insights.
Communication
Communication: strategy, creativity and performance
Commercial, corporate or internal. Cross or transmedia. Digital, but not only. "Make in mashfrog" communication is complete and customized.
Strategy
The first step of every creativity. To empathize with identity and brand value, analyze the market, trends, and target audience, choose channels, and conduct innovation scouting, share goals, KPIs, and OKRs.
Creativity
A multidisciplinary team of creatives to conceive and produce in house all communication formats, integrating visual, textual, and graphic languages in a cross-media and multimedia perspective.
Performance
Data-driven communication, from conception to distribution: to monitor the effectiveness of the entire strategy, the performance of each content, and create continuous improvement.
Adobe Experience Manager
The communication and marketing teams as well as the Front-end and Back-end development teams have extensive experience in using and customizing this Content Management System (CMS) platform and its tools for SEO, SEM, and web analysis.
Meta
The teams involved in ideating and implementing social media communication include professionals with vertical experiences within the Meta ecosystem, from social platforms like Facebook and Instagram to instant messaging services like WhatsApp and Messenger.
Share Point
Our Front-end and Back-end development teams, as well as our communication team, have a strong expertise in using and customizing this Content Management System (CMS) software platform, especially for internal corporate communication solutions.
Premier Google Partner
Being a Premier Google Partner is the result of a decade-long activity in the industry, with multiple campaigns completed and numerous Google Ads certified resources.
Semrush
In our digital marketing projects and benchmarking analyses, we rely on a SaaS platform that offers all-in-one optimization solutions to manage SEO, content marketing, competitors research, online advertising, and all social media marketing for our partners' websites.
SEOZoom
In digital communication projects and strategies, we use, among others, this tool, one of the most popular in the world for SEO, which allows us to analyze and monitor search engine traffic trends, keyword opportunities, and competitor activities of our partners.
Talwalker
In our analyses and strategies for social media communication, we rely on the social media monitoring and social listening platform, which is effective for monitoring trends, brands or keywords both qualitatively and quantitatively. Conversational analysis and data study on target engagement contribute to the continuous improvement of activities and make sentiment analysis more effective.
Our expertise in Twitter is particularly focused on live actions and personal branding, integrating the marketing dimension with the communication one. Twitter is functional for corporate communication and information, capable of influencing mainstream media and building influencers in strategic areas.
YouTube
Our expertise with the world's most widely used video platform goes far beyond just being a mere repository. We have competencies in optimizing and managing communities, creating both ads and promotion campaigns, and also have the advantage of an in-house production house that creates end-to-end videos based on specific KPIs from YouTube analytics.
