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TLC & Media

Storytelling runs on fiber optic cables

Launch, positioning, and brand awareness of a strategic player in digitalization. With Open Fiber between B2B wholesale and B2C consumers.

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  • Brand Positioning
  • Communication Plan
  • Content Strategy
  • Social Media
  • Storytelling
  • Video

A partnership that started with the birth of Open Fiber in 2015, back when fiber optic and 5G were still future objectives, to be communicated to the B2B wholesale market target and to educate even the final B2C consumers.

A four-year challenge for an omnichannel digital communication in continuous evolution alongside OF, its clients and partners, and Italians who were beginning to become familiar with technologies and services still little known.

As a digital partner of Open Fiber, we conceived and realized the website, started and managed the social presence on Facebook and Twitter, defined and implemented the communication strategy, integrating it with focused and multitarget ADS campaigns.

Urban Tales: a web series of technological fables.

Among the many communication products "made in Mashfrog" created to position Open Fiber and present its UPS in the B2B and B2C2B market, special mention goes to the web series Urban Tales.

Conceived, produced, and promoted with an entirely in-house process, Urban Tales saw us travel throughout Italy to tell stories that blend fantasy and reality.

From Milan to Bari, from Cagliari to Perugia, we created a mini-series of "technological fables" dedicated to the citizens and final consumers of Open Fiber's services to creatively and entertainingly introduce them to the advantages and benefits of the new era of fiber optics and ultra-fast networks.

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Watch the episodes of the web series Urban Tales

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