- Brand Positioning
- Communication Plan
- Content Strategy
- Social Media
A partnership that started with the birth of Open Fiber in 2015, back when fiber optic and 5G were still future objectives, to be communicated to the B2B wholesale market target and to educate even the final B2C consumers.
A four-year challenge for an omnichannel digital communication in continuous evolution alongside OF, its clients and partners, and Italians who were beginning to become familiar with technologies and services still little known.
As a digital partner of Open Fiber, we conceived and realized the website, started and managed the social presence on Facebook and Twitter, defined and implemented the communication strategy, integrating it with focused and multitarget ADS campaigns.