TLC & Media

Storytelling runs on fiber optic cables

Launch, positioning, and brand awareness of a strategic player in digitalization. With Open Fiber between B2B wholesale and B2C consumers.

Brand Positioning
Communication Plan
Content Strategy
Social Media
Storytelling
Video

A partnership that started with the birth of Open Fiber in 2015, back when fiber optic and 5G were still future objectives, to be communicated to the B2B wholesale market target and to educate even the final B2C consumers.

A four-year challenge for an omnichannel digital communication in continuous evolution alongside OF, its clients and partners, and Italians who were beginning to become familiar with technologies and services still little known.

As a digital partner of Open Fiber, we conceived and realized the website, started and managed the social presence on Facebook and Twitter, defined and implemented the communication strategy, integrating it with focused and multitarget ADS campaigns.

Urban Tales: a web series of technological fables.

Among the many communication products "made in Mashfrog" created to position Open Fiber and present its UPS in the B2B and B2C2B market, special mention goes to the web series Urban Tales.

Conceived, produced, and promoted with an entirely in-house process, Urban Tales saw us travel throughout Italy to tell stories that blend fantasy and reality.

From Milan to Bari, from Cagliari to Perugia, we created a mini-series of "technological fables" dedicated to the citizens and final consumers of Open Fiber's services to creatively and entertainingly introduce them to the advantages and benefits of the new era of fiber optics and ultra-fast networks.

Our expertise in corporate and B2B communication has led us to gain a decade of experience in the Linkedin ecosystem, combining editorial solutions (from managing business accounts to personal branding for C-Suite executives to newsletter management) with marketing, advertising, and business insights.

Premier Google Partner

Being a Premier Google Partner is the result of a decade-long activity in the industry, with multiple campaigns completed and numerous Google Ads certified resources.

Semrush

In our digital marketing projects and benchmarking analyses, we rely on a SaaS platform that offers all-in-one optimization solutions to manage SEO, content marketing, competitors research, online advertising, and all social media marketing for our partners' websites.

Talwalker

In our analyses and strategies for social media communication, we rely on the social media monitoring and social listening platform, which is effective for monitoring trends, brands or keywords both qualitatively and quantitatively. Conversational analysis and data study on target engagement contribute to the continuous improvement of activities and make sentiment analysis more effective.

Twitter

Our expertise in Twitter is particularly focused on live actions and personal branding, integrating the marketing dimension with the communication one. Twitter is functional for corporate communication and information, capable of influencing mainstream media and building influencers in strategic areas.

Watch the episodes of the web series Urban Tales

Go to the website

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Storytelling runs on fiber optic cables

Urban Tales: a web series of technological fables.

Linkedin

Meta

Premier Google Partner

Semrush

Talwalker

Twitter

Watch the episodes of the web series Urban Tales

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