ewiva logo
Energy & Utilities

Electric mobility, convenient and happy. Always

The launch of EWIVA, a new brand for fast charging of e-mobility in Italy, born from the joint venture between Enel X Way and Volkswagen.

hero ewiva
  • Brand Positioning
  • Content Marketing
  • Content Strategy
  • Social Media
  • Storytelling
  • Video

Born in 2022 from the joint venture between Enel X Way and Volkswagen, EWIVA entrusted us with the ideation, production, and execution of integrated communication for the launch of the new brand on the Italian market.

It was a challenge alongside two big players in electric mobility with an extensive network of ultra-fast charging points and three objectives: to educate about the benefits of e-mobility, involve B2C and B2B targets, and promote the adoption of charging services and solutions.

From the omnichannel communication strategy to the creation of the website. From the ideation of PED and Media Plans for social and web to the production of multi-format content.

A complete and continuous communication that also went beyond the borders of the network with the organization of events, DOOH campaigns, and the setup of charging stations.

The e-mobility, between marketing and creativity

Talking about e-mobility in Italy means dealing with high expectations, many opportunities, and many uncertainties.

To promote and tell the story of EWIVA, its role as a MVP and its increasingly widespread and ultra-fast charging network, we analyzed the market and customer experience, competitors and sentiment, to define the brand personality, brand value, and brand positioning as accurately as possible.

The marketing and communication strategy combined the strength of EWIVA's UPS with the expectations of target audiences and stakeholders, resulting in integrated promotional actions ranging from ADS campaigns to community management and influencer marketing.

9,8 M

Social Media impression 1Q

6,8 M

Social Media reach 1Q

33,4 K

Social Media click 1Q

889 K

Social interactions 1Q

6,2 M

Social Media views 1Q

Learn about EWIVA and its charging network

logo linkedin
logo meta
logo google
logo semrush
logo talkwalker
logo twitter

Siamo a tua disposizione.

Se vuoi ricevere maggiori informazioni sui nostri servizi o prodotti o se ti interessa entrare direttamente in contatto con i nostri team e competence center, compila il form e ti risponderemo al piĆ¹ presto.

Se invece vuoi lavorare con noi, visita la pagina delle posizioni aperte.

I authorize the processing of my data as described in the privacy policy for the purposes of recontacting.