Energy & Utilities

Electric mobility, convenient and happy. Always

The launch of EWIVA, a new brand for fast charging of e-mobility in Italy, born from the joint venture between Enel X Way and Volkswagen.

Brand Positioning
Content Marketing
Content Strategy
Social Media
Storytelling
Video

Born in 2022 from the joint venture between Enel X Way and Volkswagen, EWIVA entrusted us with the ideation, production, and execution of integrated communication for the launch of the new brand on the Italian market.

It was a challenge alongside two big players in electric mobility with an extensive network of ultra-fast charging points and three objectives: to educate about the benefits of e-mobility, involve B2C and B2B targets, and promote the adoption of charging services and solutions.

From the omnichannel communication strategy to the creation of the website. From the ideation of PED and Media Plans for social and web to the production of multi-format content.

A complete and continuous communication that also went beyond the borders of the network with the organization of events, DOOH campaigns, and the setup of charging stations.

The e-mobility, between marketing and creativity

Talking about e-mobility in Italy means dealing with high expectations, many opportunities, and many uncertainties.

To promote and tell the story of EWIVA, its role as a MVP and its increasingly widespread and ultra-fast charging network, we analyzed the market and customer experience, competitors and sentiment, to define the brand personality, brand value, and brand positioning as accurately as possible.

The marketing and communication strategy combined the strength of EWIVA's UPS with the expectations of target audiences and stakeholders, resulting in integrated promotional actions ranging from ADS campaigns to community management and influencer marketing.

9,8 M

Social Media impression 1Q

6,8 M

Social Media reach 1Q

33,4 K

Social Media click 1Q

889 K

Social interactions 1Q

6,2 M

Social Media views 1Q

Learn about EWIVA and its charging network

Go to the website

Our expertise in corporate and B2B communication has led us to gain a decade of experience in the Linkedin ecosystem, combining editorial solutions (from managing business accounts to personal branding for C-Suite executives to newsletter management) with marketing, advertising, and business insights.

Premier Google Partner

Being a Premier Google Partner is the result of a decade-long activity in the industry, with multiple campaigns completed and numerous Google Ads certified resources.

Semrush

In our digital marketing projects and benchmarking analyses, we rely on a SaaS platform that offers all-in-one optimization solutions to manage SEO, content marketing, competitors research, online advertising, and all social media marketing for our partners' websites.

Talwalker

In our analyses and strategies for social media communication, we rely on the social media monitoring and social listening platform, which is effective for monitoring trends, brands or keywords both qualitatively and quantitatively. Conversational analysis and data study on target engagement contribute to the continuous improvement of activities and make sentiment analysis more effective.

Twitter

Our expertise in Twitter is particularly focused on live actions and personal branding, integrating the marketing dimension with the communication one. Twitter is functional for corporate communication and information, capable of influencing mainstream media and building influencers in strategic areas.

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Electric mobility, convenient and happy. Always

The e-mobility, between marketing and creativity

Learn about EWIVA and its charging network

Linkedin

Meta

Premier Google Partner

Semrush

Talwalker

Twitter

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