12 October 2021

Pracedo Promote Ellie Copp to CRO

Pracedo, a Mashfrog Group company that provides Salesforce consultancy and digital transformation to charities, NGOs, and enterprise customers, promotes Ellie Copp to Chief Revenue Officer. 


Pracedo announced Ellie Copp as its new Chief Revenue Officer (CRO). Ellie joined Pracedo in 2019 and most recently held the position of Sales and Marketing Director. As CRO, she will continue to lead the commercial teams by overseeing all revenue-generating activities as Pracedo continues to grow. 

Under Ellie’s leadership, Pracedo’s revenue has grown 39% and her division also now incorporates Customer Success and the Global Marketing Team. As an accomplished Executive in the Salesforce ecosystem, Ellie first experienced Salesforce as a Customer, working on a multi-region Service Cloud rollout across 250 users. She has more than 10 years working with Salesforce products and six years in Consulting.

“Ellie has been pivotal to our growth at Pracedo. She has built and scaled our revenue-generating teams, creating repeatable success both in EMEA and APAC” said Matt Schutz, the Founder and CEO of Pracedo. “With a deep understanding of what success is, and how to achieve it sustainably, Ellie has helped us to create a customer-centred culture of care. The key to her success is a thorough understanding of what our customers and teams need to succeed while providing them with the resources, tools and knowledge they need to achieve sustainable growth. We are very pleased to confirm Ellie’s new position as CRO. In this position, Ellie will continue to build on her success, helping us to develop an even more robust leadership team while strengthening our alliances and taking Pracedo to the next level of growth.”

Commenting on her new role, Ellie added “I am delighted to accept the role of CRO, and I attribute the growth and success of Pracedo over my two years to the commitment of the wider team in consistently moving and working together towards greater success. We have built lasting partnerships with our Customers, deeper relationships with Salesforce, and have forged rewarding alliances with Partners. Through a driving focus on customer care and solution-led selling, we have created a commercial team that lives and breathes our core values and puts the customer at the heart of what we do as a company.  I can’t wait to see what we achieve next!” 

This announcement comes after a series of leadership appointments over the last few months. Earlier this month Sarah Dallimore was confirmed as Pracedo’s new COO and last month, Aaron Allport joined as CTO, closely following Karen Gaunt who was appointed as Chief Of Staff. Pracedo also made several senior consultant and commercial manager appointments across sales and marketing as it geared up for growth.