03 August 2021

Pracedo Hire Salesforce Ecosystem Veteran As CTO To Support Growth Plans

Pracedo, a Mashfrog Group company, that provides Salesforce consultancy and digital transformation to charities, NGO’s and enterprise customers, hires Aaron Allport as Chief Technical Officer.


A proven leader in technology and consulting for Salesforce, Allport will ensure that Pracedo is at the cutting edge of technology, while driving best practice as Pracedo grows.

Allport, who starts in the role on 2nd August, has more than 15 years in the consulting and technology industry. His background spans Salesforce consulting, business leadership and software development.

Prior to joining Pracedo, Allport served as a Senior Delivery Principal - Salesforce at a leading global Salesforce partner. Aaron has a deep background in technology, having studied Software Engineering at University before working at two of the world's leading consultancies and Thomson Reuters.

When speaking about the new role, Aaron commented, “I am really excited to be delving into how we apply technology in the right way for clients and helping to drive forward the next level of growth in the organisation”.

"Aaron has an impressive track record of applying direct, relevant experience in our space," said Matt Schutz CEO and Founder of Pracedo. "We're really excited to have him on our leadership team and am confident that he will bring value and thought leadership to our customers in an exciting and important phase of our growth."

Since the start of the year, Pracedo has expanded its organization with the hiring of Karen Gaunt, Chief Of Staff, several senior consultants and commercial managers across sales and marketing.

To learn more about Pracedo, visit Pracedo.com.