Mashfrog Group at the Social Football Summit
At the Allianz Stadium in Turin, on November 18 and 19, Mashfrog Group and Vivaticket will present TicketWallet, the solution that is redefining the digital sports experience.
On November 18 and 19, 2025, Mashfrog Group will be a partner of the Social Football Summit 2025, the leading international event for the football industry, held in the prestigious setting of the Allianz Stadium in Turin. Now in its seventh edition, the event is one of the most authoritative meeting points for football institutions, clubs, leagues, athletes, managers, and companies in the tech sector. More than 150 international speakers, including representatives from FIFA, UEFA, FIGC, and Lega Serie A, will discuss the key topics shaping the future of football: technological development, sustainability, fan engagement, and the new frontiers of the sports business.
In this high-profile context, Mashfrog Group will take center stage in an exclusive session together with Vivaticket to present TicketWallet, the digital solution that blends technology and user experience to redefine the relationship between clubs and fans.
The sports experience goes digital
TicketWallet, developed by Mashfrog Group in partnership with Vivaticket, is a proprietary solution offered in white-label format — fully customizable by clubs — that digitizes and personalizes the entire fan journey: from purchase, to flexible pass management, all the way to fast and secure stadium access with a simple tap via NFC or dynamic QR code.
In addition to simplifying entry operations, TicketWallet strengthens the relationship between clubs and fans through a customizable ecosystem of features. Sports organizations can communicate directly with their supporters, manage loyalty campaigns, and offer dedicated services. For fans, the experience is seamless and intuitive: everything—from tickets to season passes, to exclusive content and partner offers—is housed within a single app.
Mashfrog Group’s contribution at the Social Football Summit
Mashfrog Group’s participation at the Social Football Summit will feature a key moment on November 19, when Morris Uberti, Solutions Sales Manager at Mashfrog Group, will deliver a talk titled "Road to the stadium: the digital ticket journey of the modern fan with Apple Wallet, Vivaticket & Mashfrog". The session will focus on the digital ticket journey of today’s fan—an integrated path that seamlessly connects fans, clubs, and venues, making each event increasingly fluid, safe, and user-friendly.
Through use cases and technological insights, Morris will present the updated status of the TicketWallet solution, one of the essential components of the digital ticket journey.
Innovation and partnership serving the world of sports
Mashfrog Group’s presence at SFS25 reinforces its vision as a technology partner for innovation in sports and entertainment. For years, the Group has been developing proprietary solutions that combine technology, creativity, and system integration to support brands and organizations in their digital transformation.
Participating in the Social Football Summit also allows Mashfrog Group to engage with the key players of a rapidly evolving industry. It is an opportunity to share perspectives, discover emerging trends, and strengthen its role as a global technology enabler—one that combines digital expertise and business insight with the distinctive tech human touch approach: technology that puts people at the center.
