Our affordable end-to-end solution for Italian utilities now certified
A strategic milestone for XU360: Mashfrog strengthens its Salesforce offering and helps accelerate the digital transformation of Italian utilities, establishing a secure foundation for innovation in commercial processes.
XU360 has reached a new milestone: all four modules of its end-to-end solution for energy, water, and waste utilities, powered by Mashfrog, have been certified on Salesforce and are ready to be published on AgentExchange.
The certification follows Salesforce’s Security Review, a rigorous validation process that recognizes the quality of the solution and the security of its code. It is a key step in strengthening Mashfrog’s position as a certified Independent Software Vendor (ISV) and its credibility within the Salesforce ecosystem.
A modular suite for the entire commercial lifecycle
XU360’s four modules address complementary needs:
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Business Process Management (BPM) enables teams to design and automate workflows, connecting field operations with back-office activities;
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CPQ supports quote creation and the management of complex pricing structures;
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Billing & Invoicing handles billing, from standard scenarios to those involving multiple services;
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Document Composer automates the creation, management and distribution of commercial and regulatory documents.
The goal is to offer an end-to-end solution that is accessible to mid-sized energy, water and waste utilities: an alternative to custom-built systems and architectures that require separate applications and integrations for each stage of the process. The suite also connects digital front-end processes to the data cloud, creating continuity between customer interactions and business operations.
Billing as a driver of change
Billing & Invoicing plays a central role. Billing is one of the most complex processes for utility companies and has historically depended heavily on customized software. With XU360 there is no need to develop highly customized modules. The native suite covers the key processes of the utility sector and reduces the time to production to a few weeks. The module supports scenarios ranging from standard to convergent billing. The suite also opens the door to predictive billing, using data available within the organization to make the process more advanced.
XU360 is progressively moving toward an “ARERA by design” approach: regulatory requirements are built into the design of its modules, helping utilities manage compliance more easily throughout the commercial lifecycle.
Giuseppe Meles (XU360 Product Owner): “A new strategic milestone for the Group”
“The certification of all four XU360 modules - and the billing module in particular - represents a new strategic milestone for Mashfrog Group,” says Giuseppe Meles, XU360 Product Owner. “Certifying our solution on Salesforce’s official marketplace strengthens our presence in a highly qualified global ecosystem, increasing our visibility and credibility with clients and prospects. More importantly, it gives utilities greater confidence in adopting XU360 as a trusted, Salesforce-certified platform to accelerate modernization, simplify complex customer and billing processes, and reduce the operational burden of managing multiple systems.”
This marks the start of a new phase for XU360 and utility organizations: agentic expansion. The XU360 team is developing AI capabilities on a solid, secure application layer, with connected processes designed to meet the needs of the utilities industry.