Salesforce Lab by Mashfrog lands in Dubai
Join us on October 8th at the WTC in Dubai for an event sponsored by Mashfrog Group, in collaboration with Salesforce and Italiacamp, to explore how AI and automation are reshaping CRM and sales processes.
Save the date: October 8th, 5:30 PM, Dubai World Trade Center. It's Salesforce Lab, an event promoted by Mashfrog Group in collaboration with Salesforce and Italiacamp.
This exclusive event will showcase how AI and automation are reshaping CRM and commercial processes, with real-world insights from successful projects across the MENA region.
AI-driven digital transformation
Starting at 5:30 PM and running until 8:00 PM, the focus will be on success stories from Electric Way and Ducab, demonstrating how Salesforce has evolved from an operational platform to a true strategic growth engine, with the support of Mashfrog Group's expertise and teams.
From ERP integration to Order Management, from the implementation of salesforce incentive models to advanced forecasting solutions and AI-driven algorithms, attendees will discover concrete examples of digital transformation that are already delivering measurable results.
The event will be held at the Dubai Hub for Made in Italy, space dedicated to the promotion of Italian excellence in the Emirates, as well as home to Mashfrog DWTC, created to foster dialogue and connections between companies, professionals, and local institutions. It's an ideal setting for generating valuable relationships and discussing the new frontiers of digital innovation.
Mashfrog and the Emirates: 8 Years of Innovation
Mashfrog Group's presence in the United Arab Emirates is now eight years old, and the Salesforce Lab event is yet another step along the growth path pursued throughout the MENA region.
Thanks to the work of Mashfrog DWTC, the Group has positioned itself in the UAE market as a comprehensive digital transformation enabler, providing expertise and professionalism to meet diverse business needs. It has consolidated experience in CRM, ERP, and eCommerce, and a penchant for innovation focused on Artificial Intelligence integrated into company technologies, platforms, and processes.
SAP, Salesforce, CCH Tegetick, and Oracle Hospitality certifications help make Mashfrog a 360-degree digital transformation partner with services and solutions suited to a wide range of industries.
And in the Emirates, Mashfrog Group also brings its innovative DNA with solutions for specific sectors such as gAIn360 and YATO, dedicated respectively to wealth management and hospitality, which a few days after the October 8th event will be protagonists of the 10th edition of Expand North Star Dubai 2025 as official members of the Italian delegation led by the ICE Agency.
