Mashfrog’s AI at the SAP Executive Summit 2026

Mashfrog Group is a platinum sponsor of the SAP Executive Summit 2026, scheduled for March 20–21 in Cernobbio, one of the main annual meeting points for companies, partners, and professionals operating within the SAP ecosystem.

At the event on the shores of Lake Como, a key venue for strategic discussions on business transformation driven by digital technologies, Mashfrog will bring its expertise on the new frontiers of AI, with a particular focus on AI Agents applied to corporate procurement processes and with well-established experience in developing advanced AI solutions integrated with the SAP environment.

SAP Executive Summit: Agentic AI at the center of the discussion

The SAP Executive Summit is the leading Italian event dedicated to the SAP community, bringing together each year top managers, technology experts, and business leaders to discuss the challenges and opportunities of digital innovation.

The 2026 edition, hosted at Villa d’Este in Cernobbio, focuses on artificial intelligence as a driver of growth, with particular attention to so-called agentic AI, seen as an enabler of new business models and increasingly autonomous processes.

The program includes keynotes, roundtables, and in-depth sessions exploring the role of AI in the transformation of organizations, with the aim of combining technological innovation with value for people and society.

Among the expected speakers are prominent figures from the technology and cultural landscape such as Carla Masperi, CEO of SAP Italy, Augusta Spinelli, President EMEA Customer Success at SAP, philosopher Luciano Floridi, and writer Gianrico Carofiglio, together with managers and experts from various sectors who will share perspectives and concrete cases of digital transformation.

Mashfrog Group featured in the "Agent in Action" panel

As part of the summit program, Mashfrog Group will take part on March 20 in the afternoon session hosted in the Sala Regina, within the "Agent in Action" panel, dedicated to the practical applications of AI Agents in business processes.

On this occasion, Mashfrog will present the experience gained with Mashfrog for Procurement, a suite of Agents designed to innovate purchasing processes and the entire P2P cycle through the integration of AI technologies and advanced automation capabilities.

Representing the company will be Veronica Rao, Managing Director of Mashfrog for Procurement (M4P), who will illustrate the value of the suite composed of eight AI Agents developed to support organizations in the intelligent management of the procurement cycle. A concrete look at how AI can evolve from a support tool into a true decision-making engine integrated within SAP systems, helping make business processes more efficient, transparent, and data-driven.

Mashfrog’s experience with AI integrated with SAP

Participation in the summit is part of a broader journey in which Mashfrog is engaged in the development of innovative AI integrated with SAP solutions. In recent years, the group has delivered numerous projects demonstrating how artificial intelligence can improve organizations’ operational efficiency and decision-making capabilities.

Among these is the implementation of an AI Agent on SAP BTP designed to simplify interaction with business processes through an intelligent chatbot, capable of supporting users and decision-makers in accessing information and executing operational activities.

Another significant example is the collaboration with Prysmian, where the integration of AI and human expertise has enabled the development of advanced solutions for business process innovation and data enhancement. These cases demonstrate how AI, when natively integrated into SAP systems, can become a concrete accelerator of digital transformation.

AI Agents and procurement: the Mashfrog for Procurement approach

One area in which Mashfrog has developed distinctive expertise is AI Agents applied to procurement. With Mashfrog for Procurement, the group has created a platform that leverages a suite of AI Agents to support and optimize the different phases of the Procure-to-Pay (P2P) process.

The AI Agents are designed to collaborate with each other and with users, automating operational activities, improving data analysis, and accelerating strategic decisions. Key benefits include greater efficiency in sourcing processes and supplier qualification management, improved visibility of contractual obligations, and stronger procurement governance.

Integrated with the SAP ecosystem, the solution enables companies to evolve toward smarter operating models, where AI becomes an integral part of daily activities and contributes to generating measurable value.

An Event for the future of AI in business

Mashfrog Group’s participation in the SAP Executive Summit 2026 represents an important opportunity for dialogue with the SAP ecosystem and with companies leading digital transformation. At a time when AI and AI Agents are redefining the way organizations design and manage their processes, the Cernobbio summit offers a unique setting to share perspectives, experiences, and concrete examples of innovation.

For Mashfrog, it will be an opportunity to reaffirm its role as a strategic partner for companies looking to leverage AI within SAP platforms, helping build a new phase of growth driven by intelligent technologies, advanced automation, and data-driven decision-making capabilities. The meeting point is therefore Cernobbio, to explore together the new frontiers of AI in business.