Yato and gAIn360 with ICE at Expand North Star in Dubai
The two Mashfrog Group companies are official members of the delegation of 30 innovative startups and SMEs organized by the Italian Trade Agency (ICE) to represent Italy at the world’s largest event for connecting startups, innovators, and investors.
See you in Dubai for Expand North Star 2025. YATO and gAIn360 are official members of the delegation of 30 innovative startups and SMEs organized by the Italian Trade Agency (ICE) to join the event.
The two Mashfrog Group companies bring the blend of innovation and Made in Italy to the UAE, taking part in the world’s largest global event for connecting startups, innovators, and investors, scheduled at Dubai Marina from October 12 to 15, 2025.
Global network of innovators and investors
With Expand North Star Dubai, now in its tenth edition, Dubai Harbour transforms into a city of innovation, creating networking opportunities in Artificial Intelligence, IoT, FinTech and cryptocurrencies, Blockchain, Cloud Computing, AR/VR, Cybersecurity, and all the cutting-edge technologies driving development trends—up to smart city and climate-tech solutions.
The 10th edition of North Star Dubai is expected to host over 5,000 active exhibitors and more than 100,000 visitors from over 170 countries. Among them will be 1,800+ startups from more than 100 countries and over 1,000 investors and venture capitalists. Completing the four-day event is a high-level content program featuring talks by 350+ international experts across IT and new tech sectors.
The Italy pavilion and Mashfrog-made innovation
The 230 sqm Italy Pavilion, organized by the Italian Trade Agency (ICE), will host 30 innovative Italian startups and SMEs, including YATO and gAIn360—two Mashfrog Group companies standing out for their proprietary solutions that are transforming the hospitality and wealth management sectors through digitalization.
YATO and gAIn360 are joining Expand North Star Dubai as representatives of cutting-edge Made in Italy, reaffirming Mashfrog Group’s innovative DNA and international outlook.
The Group has been present in the United Arab Emirates since 2018 and, in 2025, moved its headquarters to the Dubai Hub for Made in Italy—a strategic center for the internationalization of Italian companies in the Emirati market, managed by Italiacamp EMEA FZCO.
Yato and the future of hospitality
YATO, part of the Mashfrog Group, is perhaps the company that best combines innovation and Made in Italy, as it is dedicated to the digitalization of the hospitality sector—one of Italy’s key excellences. Fittingly, this October it will also take center stage at Italy’s most important hospitality event, the Open Air Forum by Faita, the Federation of Italian Associations of Outdoor Tourist and Hospitality Complexes.
YATO offers an all-in-one platform, integrated with Oracle Opera and Simphony, designed specifically for hotels, restaurants, and resorts. It enables the automation of processes such as check-in, payments, document management, and compliance, overcoming the industry’s fragmentation.
It consists of four modules:
- Web Platform Integration for smart registrations and payment,
- Hospitality Mobile App for managing operations anywhere,
- Restaurants App for digital orders and payments (including crypto),
- PayOnCrypto enabling cryptocurrency payments with automatic conversion.
Cloud-ready and flexible, it delivers –42% working hours, –50% waiting times, +20% tips, and +40% crypto conversions, with blockchain and automated compliance ensuring security and transparency.
The wealth management revolution with gAIn360
For gAIn360, Dubai is becoming like a second home. On October 8, it will take center stage in the Emirati city at the Salesforce Lab event, organized in partnership with ItaliaCamp and Salesforce, where it will showcase its solution that revolutionizes wealth management—turning technological innovation into real impact by supporting companies in three key areas.
Our next-generation AI and machine learning engine makes it possible to forecast asset performance and market trends, enabling smarter and more timely strategies.
Thanks to its CRM capabilities, gAIn360 combines the power of Salesforce Financial Cloud with AI-driven insights, delivering highly personalized customer experiences and fostering strong, long-lasting relationships.
Moreover, through business intelligence tools like Salesforce Tableau CRM, we ensure continuous performance monitoring, providing real-time visibility that drives swift decision-making, sustainable growth, and operational excellence.
A confirmation and a new beginning
The participation of YATO and gAIn360 at Expand North Star Dubai marks both a confirmation and a new beginning.
On one hand, the event is a unique opportunity to engage in networking activities, showcase the two solutions to the local and international innovation ecosystem, and meet partners and stakeholders in cutting-edge technology within their respective fields of application.
On the other hand, their presence at the event reaffirms Mashfrog Group’s international strategy and its longstanding focus on the UAE and the MENA region, strengthened by a permanent presence in Dubai and the ability to deliver innovative solutions aligned with the most advanced trends—from AI to blockchain and beyond.
