Hala Mashfrog Ibérica! With Salesforce, SAP, and AI
The Group’s historic presence on the peninsula is growing and being relaunched by strengthening Salesforce teams and offerings, investing in GenAI and XAI, and opening new offices in the heart of Madrid.
Mashfrog is growing and relaunching in the Iberian Peninsula with a clear goal of further expanding its offerings and presence in Spain and Portugal. Leading this expansion is Carlos Torres, appointed CEO of Mashfrog Ibérica, with a strategy focused on innovation, growth, and service expansion.
Mashfrog Ibérica is a long-standing part of the Group, with a presence across Spain through offices in Barcelona, Seville, and Madrid. It is now strengthening its local presence by establishing a new Salesforce-specialized team in Murcia. At the same time, it is expanding the Madrid team and relocating its main office to new premises at Paseo de la Castellana 91, a strategic and prestigious location in the heart of the capital.
Local talent and global know-how
Under the leadership of Carlos Torres, Mashfrog Ibérica has outlined an ambitious plan through 2028, aiming to combine the Group’s global know-how with local talent, placing artificial intelligence at the core of its entire offering.
As Torres emphasizes, the goal is "to become the leading company for AI-powered consulting in the Iberian region. As is already the case with Mashfrog’s presence in Italy and the United States, we will integrate AI into all our solutions—both in the frontend with Salesforce, where we are a Platinum Partner and have just added 8 new professionals, and in the backend, with advanced solutions on SAP, an area where we are recognized as a Gold Partner."
Utility, Telco, and SMEs
Mashfrog Ibérica’s portfolio of expertise makes the Group’s Spanish entity a trusted partner for the multiple industries it has historically worked with in Spain, particularly energy utilities and telecommunications companies.
The relaunch and expansion into Portugal, combined with strengthened expertise in the SAP and Salesforce ecosystems and the development of GenAI and XAI, confirm the branch’s profile as a key partner for digital transformation—for both large corporations and small to medium-sized enterprises (SMEs).
Synergies with the Mashfrog Network in Spain
Another key element of this new phase, as highlighted by Torres, is to “integrate and enhance synergies with other group-affiliated companies already operating in Spain.” These include:
- Wattyo, a commercial solution for the Utilities and Telco sectors
- Aygloo, with its Explainable AI (XAI) offering
- Mashfrog Industrial Guard, specialized in cybersecurity
An integrated and distinctive offering for the iberian peninsula
The ultimate goal of this new chapter for Mashfrog Ibérica is both ambitious and clear: to offer an integrated and differentiating value proposition in Spain and Portugal, combining AI with cutting-edge enterprise software technologies, through efficient, customer-centric, and results-oriented management.
