Mashfrog Groundbreaker Sponsor at Agentforce World Tour Milan 2026

On June 11, 2026, Mashfrog Group will take part in Agentforce World Tour Milan, the Salesforce event dedicated to innovation, agentic AI, and new transformation opportunities for businesses. Mashfrog will attend the event as a Groundbreaker Sponsor, reaffirming its role as a strategic partner within the Salesforce ecosystem and its ability to support companies in building customer-centric, scalable, and increasingly intelligent platforms. 

The Milan stop of World Tour 2026 will be an opportunity for companies, decision-makers, product experts, and technology partners to meet and exchange ideas, with an agenda designed to show how AI, real-time data, and CRM can enable new operating models and a more advanced customer experience.

From vision to execution: Mashfrog’s expertise in Salesforce and Agentforce 

At the heart of Mashfrog’s presence will be a clear vision: bringing artificial intelligence into business processes in a concrete, measurable, and integrated way. Not just as an automation driver, but as a strategic component of an architecture capable of connecting people, data, applications, and workflows. 

Mashfrog will have a dedicated booth where visitors can explore some of the main projects developed internally in the Salesforce and AI space, with a focus on Agentforce and AI agents, business process automation, customer engagement, Field Service, and the integration of artificial intelligence within the Salesforce ecosystem. 

It will be an opportunity to learn more about the potential of gAIn360 - the AI-powered integrated solution designed to support the evolution of the wealth management sector - and XU360, the first commercial system for utilities built entirely on Salesforce. Two products made by Mashfrog Group, certified and available on AgentExchange. 

The goal is to show how AI agents can support sales, service, and operations through real-world use cases: from preparing for a sales meeting to updating the CRM, from managing operational activities to generating useful insights for faster, more informed decision-making.

Live Session: Mashfrog and Prysmian present the AI Sales Assistant 

One of the key moments of Mashfrog’s presence at Agentforce World Tour Milan 2026 will be the session held together with our partner Prysmian: “AI Sales Assistant | How Artificial Intelligence Enhances Sales Effectiveness”. 

The session, taking place on Thursday, June 11, starting at 3:00 PM CEST in Theatre 3, will show how AI agents can become a daily ally for sales teams, providing support before, during, and after every customer meeting. 

The speech will offer a concrete perspective on how AI agents can enhance sales effectiveness by transforming distributed data and information into immediate, contextual, and action-oriented support

Session details 

• Title: AI Sales Assistant | How Artificial Intelligence Enhances Sales Effectiveness 
• When: Thursday, June 11, 2026, 3:00–3:20 PM CEST 
• Where: Theatre 3 
• Speakers: Giuseppe Meles (Head of AI Delivery Team, Mashfrog Group); Andrea Barba (Group Business Partner Commercial & MARCOM, Prysmian); Beatrice Boldrini (Europe CIO & CDO, Prysmian) 
• Focus: AI Agents, sales effectiveness, CRM automation, customer insights 

A partnership focused on innovation 

Mashfrog’s presence as a Groundbreaker Sponsor at Agentforce World Tour Milan 2026 confirms the strength of our collaboration with Salesforce. This partnership is built on certified expertise, concrete projects, and a shared vision: helping businesses turn the potential of AI into real business value.

For Mashfrog, participating in World Tour means playing an active role in a community that is redefining the future of customer experience and business processes. Above all, it means bringing solutions, use cases, and expertise that can support companies on a sustainable, scalable, and results-oriented innovation journey. 
The event will take place on Thursday, June 11, 2026, at Allianz MiCo in Milan. Register now and come meet the Mashfrog team to discover how AI, Salesforce, and composable architectures can accelerate business digital transformation.