A top university excelling online, too
For over a century, it’s been a point of reference on the Italian academic scene. The QS World University Rankings has included it in the best universities in Europe and the world.
Founded in 1902, when the expression mass media didn’t even exist, Bocconi University has always been a leader in change. Today, it’s one of a leading university in digital communications.
To give maximum online visibility to its university and Master’s courses, since 2010, Bocconi has entrusted the management of its advertising campaigns and website optimization to Mamadigital. They experience the internet as a place to meet talent, offer services and share successes.
Highlights
SEO & SEM
Creation and management of Google Ads campaigns and optimization of sites in Bocconi’s digital ecosystem
2 languages
All SEO & SEM activities are carried out in two languages (Italian and English) to capture the university’s international target
Analysis & Reporting
Weekly, monthly and bimonthly analysis and reporting on performance and results achieved through SEO and SEM activities
+425%
Click-through rate (CTR) growth from 2017 and 2018, demonstrating the improved performance of campaign ads
+40%
Growth in organic traffic from English-language searches to the site aimed at international users, between 2017 and 2018
Leadership
Excellence in the academic field is mirrored in SERPs. The university is firmly in first place for its main national and international key searches, in reference to the university programs and Master’s degrees offered.
+15%
Growth in visits to Unibocconi Masters pages registered in 2018
