Super… Easy Shopping!
At the height of the digital trend of large distributors, Coop anticipated some of its competitors by setting an ambitious goal: offering an omnichannel supermarket that allows users to do food shopping online including fresh and ‘super fresh’ lines.
The Innovation Factory participated in the creation of the EasyCoop food e-commerce, taking care of all the IT working stages: project analysis and consulting, design and development of the platform.
Ease and quality are two pillars of the platform that mirrors the overall mission of Coop’s digital choice: “100% Quality” and “100% Easy” online experience with “0% Inconvenience”, meaning time spent waiting at traffic lights, parking, lines at checkout and any barrier to purchasing typical of traditional shopping methods.
Highlights
+ 6 million
Pages provided by the platform, including product, category, content pages, and a reserved area.
+44,000
Products made available online, including prices and availability, divided and organized by service coverage area
6
Systems integrated through the software infrastructure Enterprise Service Bus (ESB)
+1,250,000
Coupon codes generated by the solution for management and promotions, loyalty programs and cart discounts.
