Super… Easy Shopping!

At the height of the digital trend of large distributors, Coop anticipated some of its competitors by setting an ambitious goal: offering an omnichannel supermarket that allows users to do food shopping online including fresh and ‘super fresh’ lines.

The Innovation Factory participated in the creation of the EasyCoop food e-commerce, taking care of all the IT working stages: project analysis and consulting, design and development of the platform.
Ease and quality are two pillars of the platform that mirrors the overall mission of Coop’s digital choice: “100% Quality” and “100% Easy” online experience with “0% Inconvenience”, meaning time spent waiting at traffic lights, parking, lines at checkout and any barrier to purchasing typical of traditional shopping methods.


Project ID

  • Customer

    Alkemy for Coop, the most important Italian player in large-scale retail, with over 2000 sales points in the country, product categories from food to pharmaceuticals and horizontal lines of branded products.

  • Year

    2017 - present

  • Team

    10 people

  • Skills

    UI/UX design - SEO - Web Development - Graphic design – Web analysis – Project Management

  • Tech

    Magento 2 Enterprise Edition