How to win the Big Data Gamble
MDM hub is a platform integrated into the client’s system that allows for Master Data Management, or the optimization of personal data of final users on different systems like Gratta e Vinci, Lotto, Carta Lis.
We are a digital partner of Lottomatica, leader in the sector of betting and online gaming in Italy and around the world. We take care of the technological development of digital services in Big Data analytics.
We designed and developed a platform able to manage the golden record of data, both of users and sales points. The project integrates and manages Big Data information by showing, through ad hoc dashboards, the client’s business intelligence analytics.
Highlights
+ 6 million
The count of end users integrated into the system
50,000
National sales points where the data to be managed by the platform come from
Big Data
Every day, the platform processes data from different gaming systems and about 1.5 million credit card transactions
4.5 million golden records
The platform manages and updates the number of golden records compared to total data, identifying potential prospects.
Multi
The platform is natively designed to be used in multi-country, multi-currency and multi-language modes.
Profiling
Each customer is classified based on preferences and grouped into different targets through marketing characteristics
Business Intelligence
Analytics tracking for the measurement of KPIs expected by the customer happens in real time. The monitoring of data supports the strategic process of service evolution
