Open Fiber


Open Fiber

project details

Client Open Fiber
year 2017
Category Web / Comunicazione

Open Fiber is now a large national entity, aiming to bring broadband connection to all of Italy.

The mashfrog Group is a digital partner of Open Fiber. We designed and implemented the website, the communication plan and and the strategy for Social Networks.

With almost ten years of experience in the creation and implementation of websites, we curated the definition of the digital brand identity and designed and developed the site One of the many functionalities worthy of note is the live mapping system of the spread of fibre optics in Italy, down to the detail of the house number in the cabled city: the user can verify Open Fiber ultra-broadband coverage in his or her house or apartment in real time.

In addition to creating the website, we had the chance to design, together with Open Fiber representatives, a communications and marketing strategy, developing operational action plans embracing multiple areas of Digital Marketing: from the design, planning and creation of an editorial plan integrated into the production of communication formats (corporate texts, news, videos, graphics and info-graphics) to developing content for the website and for the social networks Facebook and Twitter.

For this client, the marketing and communications team created and managed PPC campaigns with Google AdWords, in addition to monitoring overall performance data of the website with the Google Analytics tool. Another key activity is the management and optimisation of content within the website to improve search engine positioning (SEO).

  • Digital Design

    Thanks to our ten years of experience in the development of multi-device applications and e-commerce and payment gateway solutions, we are able to support our customers in order to meet any kind of technological requirement.

  • Enterprise Integration

    Systems integration has never been easier. The mashfrog Group offers communications solutions from ERP to multichannelity, as well as process consulting with high added value.

  • Communication & Marketing

    We lead our customers toward a new digital universe, creating integrated communication strategies and structuring action plans for the creation and management of multimedia content on websites and social networks.