project details

Client Antica Erboristeria
year 2016
Category Web

Antica Erboristeria is a company specialised in ammonia-free hair colouring, now present in more than 40 countries.

mashfrog began a collaboration with Antica Erboristeria to create a strategic restyling plan for its corporate web identity worldwide. In agreement with the Client, we integrated this strategy into an combined communications plan that called for, in addition to the complete restyling of the website, the optimisation of content for search engines (SEO), digital advertising campaigns and the creation and management of social channels on Facebook, Twitter, YouTube and LinkedIn.

The website was designed to communicate the values of the Herbaint brand (the company’s flagship brand) in the countries where Antica Erboristeria works, including Italy, Canada, the USA, France and Austria. In the second phase of the project, an E-Commerce channel for the American market was also launched, created in OScommerce Drupal 7.

As strategic partner for integrated communications worldwide, we created all the multimedia materials that were included in the digital identity of the Client. In managing and monitoring the social networks, the mashfrog communications team constantly brought life to the community, also performing Customer Care services.

  • Digital Design

    Thanks to our ten years of experience in the development of multi-device applications and e-commerce and payment gateway solutions, we are able to support our customers in order to meet any kind of technological requirement.

  • Communication & Marketing

    We lead our customers toward a new digital universe, creating integrated communication strategies and structuring action plans for the creation and management of multimedia content on websites and social networks.

  • E-Commerce

    We manage effective and flexible online advertising strategies, designing campaigns on the most suitable channels, creating optimised content for search engines (SEO) and analysing the online reputation of our customers.