14 March 2019

Riding along with RCS in Dubai for the UAE Tour 2019

The brainchild of UNSKIP and powered by TrustMyPhone, the 2Sec video App is the latest success story from a mashfrog-branded product.

As a lead up to next year’s hottest and most anticipated international event, Dubai’s EXPO2020, mashfrog DMCC sponsored UAE’s multiple stage cycling competition - the UAE Tour 2019 - with its very own 2SEC video app.

In a very short timeframe, the UAE Tour 2019 has risen to prominence among the world’s most prestigious races in the International Cycling Union (UCI) calendar, in no small part thanks to the Italian trademark style and expertise of RCS Sport, the sports and media company that makes the iconic Giro d’Italia a reality. RCS enthusiastically welcomed our project from day one, fully endorsing the underlying spirit of the 2SEC App.   

Designed by Unskip and engineered by Trust My Phone, this mobile app turns every user in a film director, delivering the tools to create video clips by mixing home-made video content with high-quality stock video, complete with cool layers and audio tracks. The end result is a captivating self-promotional mini advertising video, ready to be shared on social media to showcase one’s personality or an event he or she is attending.

The UAE Tour Fan Village was located right by Dubai’s iconic Burj Khalifa skyscraper, and the 2SEC stand was flooded by enthusiastic cycling fans and bystanders, intrigued by the app’s features that enabled them to feature as the main actors of the competition’s most exciting moments. The backdrop for this entertaining social content was a seven-day race among sand dunes, unearthly landscapes and high-rise buildings, from Abu Dhabi to Dubai, where the world’s best riders and PRO cycling teams battled it out for the top spot.

The metrics and the public demonstrated how 2Sec stole the show in Dubai. This is a great achievement for a product that was wholly designed and engineered by mashfrog’s own talents, leading the way for new and exciting business opportunities within the UAE.