16 April 2019

The Mashfrog Group Opens its Doors to Smart Working

 A six-month pilot project has begun that will involve about 50% of people working for the company.

A test phase lasting from 2 May to 2 October 2019, to enhance responsibility, collaboration, talents and skills. With this in mind, the Mashfrog Group has decided to introduce Smart Working into the company. We’re starting with a test phase that has already seen 50% of people working in various areas of the Group sign up. This measure is part of a series of corporate welfare solutions, based on the belief that the benefits offered to each individual person are a useful value for everyone’s work and the objectives of the Group as a whole.

Employees participating in the test phase will be able to work one day a week somewhere other than their official company location, and the prospects are really promising.

The motivations that may inspire workers to join the Smart Working program are mostly personal and for improved well-being. These include:

  • The chance to avoid the stress of home-office commuting.
  • An improved balance between private and professional life.
  • A greater sense of responsibility and professional motivation for the company, management and colleagues.
  • A desire to limit one’s environmental impact, for example, by avoiding polluting during the commute between home and office.


The benefits of agile working are measurable not only in terms of balance and individual satisfaction, but also for improved performance, quality of the work produced and overall organization. 

Renzo Fiorini, Head of Human Resources for the Group, believes that, 

"Technology and the digitalization of the consumer/user experience are revolutionizing the way we work, the organization as a whole, and the company’s physical and logical spaces. Smart Working doesn’t just mean working one or two days from home, because it’s much more than that: it’s a new approach to the traditional way of working and collaborating within an organization and implies significant changes. Putting workers at the center of the organization makes them more independent and responsible for choosing the place, hours and the tools they carry out their tasks with."

In 2018, there are now 480,000 Smart Workers, up by 20%, and they feel more satisfied than traditional workers, both in work organization (39% versus 18%) and in relationships with colleagues and superiors (40% versus 23%). These are some of the research results from the Smart Working Observatory of the School of Management at the Polytechnic of Milan (MIP).

Responding to needs for flexibility and autonomy in the organization of work, especially for the youngest workers, and optimizing time and use of resources are the principles that inspired the Smart Working project and that will accompany the Group in this initial phase.